Back to the question that formed in me as a kid, working in my dad's business... Why do some companies thrive while others flatline—even when their strategies look equally brilliant on paper? The truth is, success isn't born in strategy meetings. It's forged in the trenches, where execution separates the winners from the wishful thinkers. It's not about what you plan, it's about what you get done. The key, more importantly, is in the "What" you focus on. Execution Gap Picture

Let’s put things in perspective: 30% of small businesses fail within their first two years. By year five, that number rises to 50%, and by year ten, a staggering 70% have closed their doors. Why is this the case? The primary reason is that most small businesses lack a clear, actionable strategy that everyone understands and can implement. This gap between vision and execution is critical, and it’s where many businesses falter.