About POV Strategic

Key Driver:

Business as a Force for Good

Business has the potential to be one of the greatest forces for good, capable of delivering profound impact on people, governments, communities, and society at large.

Vision:

Harness the power of business to create positive change and enduring impact for people, communities, institutions, worldwide.

The Mission:

To help organizations—public and private—define true value, overcome complex challenges, and build a culture rooted in strategy, value and impact.

Contact Me

Marcus Hamaker-CEO

POV Strategic is led by Marcus Hamaker, a trusted business strategist and entrepreneur with over three decades of leadership experience across diverse industries. Recognized for his expertise in organizational growth, strategic advisory, and transformative partnership building, Marcus is passionate about helping businesses and leaders realize their full potential.

Marcus’s career is rooted in the belief that visionary organizations—and the leaders who guide them—are fundamental to shaping a better future. With this conviction, he established POV Strategic: a consultancy dedicated to providing clear, actionable strategies that drive sustainable growth, operational excellence, and measurable impact.

John Fedden-European Director

John Fedden is a seasoned business development leader with more than three decades of experience helping companies grow across international markets. His career has spanned senior sales and marketing roles in global technology firms, entrepreneurial ventures in lead generation, and major business development projects delivered on four continents. Throughout, his guiding philosophy has been simple but powerful: clients for life.

Known for bridging the often-wide gap between marketing and sales, John has built a reputation for turning strategy into results. Testimonials from colleagues and clients describe him as a trusted advisor who listens carefully, simplifies complexity, and consistently delivers opportunities that translate into growth. Whether leading social

selling programmes, managing global marketing operations, or advising start-ups and scale-ups, he has shown a rare ability to combine commercial rigour with a personal, long-term approach to relationships. At POV Strategic, John holds research and business development responsibility for the EuroConnect program, supporting European manufacturers, engineering firms, and growth-stage businesses as they establish and expand in the United States. From market research and compliance to introductions with the right partners, he helps firms navigate the intricacies of US entry with a structured, risk-managed approach. His focus is not only on opening doors but ensuring that clients build lasting traction and success in new markets.

Driven by the challenge of international growth, John is energised by helping European firms capture US opportunities at the right time and with the right partners. His ethos of building enduring relationships underpins everything he does, ensuring every client is positioned not just to enter the market, but to thrive.